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What Does An Organisation’s Name Really Stand For?
Date: 05 Oct 2012
Posted by: admin
Often major organisations names provide some unfortunate meanings or connotations:
“Impact of London” makes one think of Crash Dummy manufacturer (rather than a Bus/ Coach Company)
Goodyear – Happy greetings (instead of tyre manufacturer)
TNT – explosives (rather one of the largest Courier Companies in the world)
Virgin – With the connotation of never having done it before – does not give immediate confidence in flying you with your loved ones across the Atlantic.
Bumi – sounds rude (rather than one of the largest coalminers)
Cobham – nice village (not a Defence Company)
Diploma – what you get at the end of a training Course (rather than a Industrial Supplier)
Easyjet – I understood, it is difficult to fly a plane
First Group – not the first Group
Greene King – not environmental leader (but a Brewer)
Go-Ahead Group – ahead of what or whom?
Home Retail – selling to you (rather than Home Shop)
Heritage Oil – I thought that all oil was old
Hunting – what have they lost?
Homeserve – Domestic Staff agency?
Interserve – Serve between what?
Micro Focus – Microscope user
Northgate – what of Southgate?
Polar Cap – not part of the Arctic
Perform – Perform what? The company provides distribution of others sports performances. Maybe BroadcastSports might be better name
Rank Group – could be smelly
Salamander – could be slow and cold blooded
Senior – sounds old
Stagecoach – should change to bus & trains. Stagecoaches are so out of date
Temple Bar – hang-out for Lawyers
Wetherspoon – or fork or knife
Unite Group – sounds like a group huddle
Admiral Group – think of naval reunion (not Insurance Group)
ARM Holdings – not an Arms manufacturer but a very successful hardware / software developer
Capital Shop – only in London / Paris / Berlin / Tokyo?
Carnival – Funfair (not the largest Cruise Ship Operator in the world)
Compass Group – which direction is North
G4S – why is G supporting S?
ICAP – You Cap, He Cap ….
Kingfisher – beautiful birds
MAN Group – Discrimination – What of WOMEN?
Land Securities – Ground protection?
Legal & General – Lawyers (not Assurance Company)
Next – Next what…?
Old Mutual – is there a young Mutual
Resolution – what is resolved?
Sage Group – Should be wise
Shire – nice countryside (not a Pharmaceutical company)
Standard Life – but life is not Standard (except taxes & Death)
Weir Group – could be wet
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